Everyday Innovations, LLC Completes ZooPooÔ Acquisition  

Press Release

Denver, CO.— 23 Sept 2008— Everyday Innovations, LLC (Ei, LLC) today announced it has completed its acquisition of ZooPooÔ  , a line Children’s Shampoo products. ZooPooÔ  is a tearless shampoo and plush bath toy all-in-one. Tucked away inside each character is a refillable tube. ZooPooÔ marks a new innovation in the Shampoo market, a “Fun”ctional plush bath buddy and toy.  

“The addition of the ZooPoo brand and product line to Ei, LLC is a strategic move. This acquisition comes at a time when a major investment needs to happen to bring it to market.  We feel with a lot of work and our experience that Ei, LLC can take ZooPoo to the next level.” said Adam Tice, President and CEO of Everyday Innovations, LLC. “We understand this process and have the resources to make it successful.”

With the closing of the acquisition, ZooPooÔ  will immediately become part of the Ei, LLC product family. For more information, visit www.ZooPoo.com .